Our new range

Still exactly the same quality that you have grown accustomed to, the "One-up" range of facial tissues, toilet paper, serviettes, diapers and windscreen cleaners has received a facelift. Polyanne is rebranding the whole range with a view to position it in line with our marketing strategy.

Our objective is to clearly position One-up as a cost-competitive range that would find appeal in the LSM 6-9 market segments. The "quality at an affordable price" philosophy is echoed in the tagline "great value you can feel".

The choice of brand name follows research into this market and serves to underscore core elements of the range - primarily that the toilet rolls are high quality single ply sheets that can hold its own in this well-served market segment.

The new brand aims to establish itself in a quality environment, but at an affordable price, lending credence to a value principle. Polyanne will ensure that the credibility of the product is maintained in terms of general quality standards as well as in sheet counts.

The immediate goal is to penetrate the market, initially within a geographically close region (Mafikeng), and then follow with expansion plans to cover other parts of South Africa and SADC countries. In the longer term One-up should capture 5% of the market, resulting in substantial tonnage output from the factory. Polyanne's One-up range has a stable order-to-supply ratio based on its existing production capacity and projection-based manufacturing plant.